Sökning: "Annie Hartman"

Hittade 2 uppsatser innehållade orden Annie Hartman.

1. 1. This Size is not What I Expected - Tackling the Issue of Size Perceptions in Online Retailing

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Annie Hartman; Sujung Lee; [2021]
   Nyckelord :Fashion industry; Online retail; Size perception; Familiar Size Bias; Perceptual fluency;

   Sammanfattning : The purpose of this study is to explore the use of visual communication in the form of product images as a tool to improve sizing perception for customers in an online retail environment. Online retail is continuously growing, as consumers take advantage of the convenience of online shopping. LÄS MER

3. 2. Customer Satisfaction in the Digital Era: Exploring How Digital Service Providers Can Leverage Pre-existing Customer Data

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Annie Hartman; Johanna Elming; [2019]
   Nyckelord :Customer Satisfaction; Digital Services; Big Data; Logistic Regression;

   Sammanfattning : This thesis reviews common methods and theories for measuring customer satisfaction for companies offering digitized services, with a focus on first movers. Specifically, it is investigated whether these theories are compatible with data-science models using preexisting company data. LÄS MER