Sökning: "Annie Lefébure"
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1. Communicating to consumers in Sweden with eco-labels : Is the message getting through?
Magister-uppsats, Handelshögskolan vid Umeå universitetSammanfattning : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. LÄS MER
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