Sökning: "Annie Maria Johansson"

Hittade 1 uppsats innehållade orden Annie Maria Johansson.

  1. 1. Branding : - A research measuring brand involvement and brand attitude and their effects on buying intention.

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Maria Mitsell; Annie Johansson; Sanna Lindberg; [2012]
    Nyckelord :Brand involvement; Brand attitude; Buying intention; Buying behaviour; Event; Brand.;

    Sammanfattning : The purpose of this thesis was to investigate if there is a relationship between brandinvolvement, brand attitude and buying intention. From the purpose, two hypotheses weredeveloped. Brand involvement has a positive impact on brand attitude and a positive Brandattitude has a positive impact on buying intention. LÄS MER