Sökning: "Annie Maria Johansson"
Hittade 1 uppsats innehållade orden Annie Maria Johansson.
1. Branding : - A research measuring brand involvement and brand attitude and their effects on buying intention.
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : The purpose of this thesis was to investigate if there is a relationship between brandinvolvement, brand attitude and buying intention. From the purpose, two hypotheses weredeveloped. Brand involvement has a positive impact on brand attitude and a positive Brandattitude has a positive impact on buying intention. LÄS MER
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