Sökning: "Annika Greven"

Hittade 2 uppsatser innehållade orden Annika Greven.

  1. 1. The effect of online low task-relevant atmospheric cues on emotions and responses

    Master-uppsats, Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

    Författare :KRISTI PALS; ANNIKA GREVEN; [2014]
    Nyckelord :: Online retailing; online atmosphere; website atmosphere; low task-relevant atmospheric cues; emotions; response behavior; Stimulus-Organism-Response model; Consumption Emotions Set;

    Sammanfattning : It is important for fashion companies to be active in e-commerce landscape as it is growing rapidly especially in the apparel sector. As shopping is considered being an experience, it is important for companies to make the shopping experience pleasant for consumers and create positive emotions that lead to positive response behaviors. LÄS MER

  2. 2. What risks are you taking with Social Media? : A qualitative study about risks with Social Media communication

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Annika Greven; Sofia Sibring; [2013]
    Nyckelord :;

    Sammanfattning : .... LÄS MER