Sökning: "Annika Hassum"
Hittade 1 uppsats innehållade orden Annika Hassum.
1. THE R&D AND MARKETING INTERFACE IN NEW PRODUCT DEVELOPING COMPANIES : FUNCTIONAL INTEGRATION AND CONSENSUS LEADERSHIP IN SCANDINAVIAN COMPANIES
Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för managementSammanfattning : To meet market needs, high-technology companies need to integrate their marketing and R&D functions in their New Product Development (NPD) programs. Despite extensive research on factors affecting R&D/marketing integration, resulting in several manager improvement recommendations, the conflicts at the R&D/marketing interface during NPD remains a problem the industry. LÄS MER
Resultatsidor:
1