Sökning: "Annika Hein"
Hittade 1 uppsats innehållade orden Annika Hein.
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Thesis purpose: The purpose of this thesis is to test and further develop the conceptual model of brand perception by analysing the role of the brand, consumer and situation characteristics in the consumer‟s perception of the brand. Furthermore, it shall be determined how the interplay of the three characteristics affects the consumer‟s perception. LÄS MER