Sökning: "Annika Romell"

Hittade 2 uppsatser innehållade orden Annika Romell.

1. 1. Humor as a Social Media Strategy : A mixed-methods research on humor, its types, contingencies, and favorability

   Master-uppsats, Jönköping University

   Författare :Annika Romell; Rebecca Segedi; [2022]
   Nyckelord :;

   Sammanfattning : Abstract Problem: The social media era has forced brands and businesses to adapt to their shifting role with consumers. The interactive nature of platforms and the new social language has presented businesses and brands with new capabilities. LÄS MER

3. 2. Understanding Self-Branding in the Digital Age: Insights for Swedes

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Evelina Lidman; Annika Romell; [2019]
   Nyckelord :self-branding; digitalisation; social media; self-employed; changing economy;

   Sammanfattning : Problem: A changing economy bears many implications; precarity within employment, the restructuring of concepts, management of activities and the employment of tools reinforcing security. As a measure to procure and preserve employment in the modern market self- branding has been proposed. LÄS MER