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1. 1. Willingness to Disclose Sensitive Information for Underwriting Purposes

   Magister-uppsats, Lunds universitet/Institutionen för informatik

   Författare :Annina Oelschläger; Ali Chehab; [2016]
   Nyckelord :Big Data; information disclosure; wearable devices; health and life insurance; information privacy; privacy calculus; privacy paradox; perceived risks; perceived benefits; Business and Economics;

   Sammanfattning : The rise of Big Data is creating tremendous opportunities across all industries. As the development promises disruptive changes of business processes and manifold benefits both on the company and customer side, health and life insurance companies engage and invest in Big Data approaches. LÄS MER