Sökning: "Annusyirvan Ahmad Fatoni"

Hittade 1 uppsats innehållade orden Annusyirvan Ahmad Fatoni.

  1. 1. Instagram marketing to attract international students in an age of internationalisation : A case study of KTH University Instagram from the perspective of Southeast Asian students

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Annusyirvan Ahmad Fatoni; [2021]
    Nyckelord :Social media marketing; Instagram marketing; higher education market; Southeast Asian students; trust;

    Sammanfattning : This exploratory study identifies the importance of Instagram to market universities in Southeast Asia and the strategies to make interesting content to reach more Southeast Asian students. According to the statistics in 2020 by Statista, Southeast Asia is ranked second in the world’s most active social media users, and Instagram is now quickly catching up with the giant platform Facebook and becoming the rising star. LÄS MER