Sökning: "Antecedents of marketing avoidance"

Hittade 3 uppsatser innehållade orden Antecedents of marketing avoidance.

  1. 1. Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness

    M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Darius Lazauskas; Sophia Vilhelmsson; Huynh Tran; [2017]
    Nyckelord :Antecedents of marketing avoidance; social media advertising effectiveness; advertising effectiveness; advertising; social media; marketing;

    Sammanfattning : Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). LÄS MER

  3. 2. Det digitala reklamundvikandet: En studie om reklamundvikande på sociala medier och riktad marknadsföring

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Martin Lundgren; Kasper Olsson; [2014]
    Nyckelord :Advertising avoidance; targeted marketing; online advertising; social media; uses and gratifications; Social Sciences;

    Sammanfattning : The digital advertising avoidance The aim of this study is to explore advertising avoidance on social media through a user perspective and identify the methods used. Targeted marketing were exam- ined to provide insight regarding its effect on user advertising avoidance. LÄS MER

  4. 3. An extension of the Gadget Loving model to include cultural dimensions

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Daniel Gimeno Ferrer; Christos Vlachos; [2014]
    Nyckelord :Gadget Loving; technology acceptance; technology diffusion; Hofstede; cultural dimensions;

    Sammanfattning : Gadgets are novel products that have software applications loaded into hardware and software platforms. Their development and marketing costs companies hundreds of millions of dollars, yet the failure rate in the marketplace is very high. LÄS MER