Sökning: "Anti-Consumption"

Visar resultat 6 - 10 av 26 uppsatser innehållade ordet Anti-Consumption.

  1. 6. I Would Not Buy From That Brand! : A Comparative Study of Generation X, Y, and Z’s Brand Avoidance Behaviours Towards Fast Fashion Brands

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Amanda Utbys Nerac; Veera Niemi; [2021]
    Nyckelord :Generation X; Generation Y; Generation Z; Fast Fashion; Fast Fashion Brands; Anti-Consumption; Brand Avoidance;

    Sammanfattning : Background: Several fast fashion brands have been criticised regarding their business practices, with poor working conditions in developing countries and use of toxic chemicals. Subsequently, many consumers have turned to anti-consumption practices such as brand avoidance to distance themselves from various fast fashion brands. LÄS MER

  3. 7. Black Fri-nay : En kvantitativ studie om konsumentbeteende kopplat till klädföretag som aktivt motsätter sig Black Friday-trenden

    Magister-uppsats, Linköpings universitet/Företagsekonomi

    Författare :Erik Högberg; Tilda Cedlöf; [2020]
    Nyckelord :Black Friday; green distancing; anti-consumption; consumer behavior; clothing companies; clothing; shopping holiday; Black Friday; grönt avståndstagande; antikonsumtion; konsumentbeteende; klädföretag; kläder; shoppinghögtid;

    Sammanfattning : BAKGRUND: Black Friday slår årligen svenska försäljningsrekord men under de senaste åren har ett nytt fenomen observerats bland vissa klädföretag. Som en reaktion till den överkonsumtion och hållbarhetsproblematik som shoppinghögtiden för med sig har vissa företag börjat utföra ett aktivt avståndstagande mot Black Friday och andra shoppinghögtider och marknadsför sitt misstycke. LÄS MER

  4. 8. Anti-consumption och Consumer Resistance inom flygbranschen

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :David Palm; Christopher De Kock; David Spasic; [2020]
    Nyckelord :Anti-consumption; Consumer Resistance; Netnografi; Konsumentbeteende; Fallstudie; Business and Economics;

    Sammanfattning : .... LÄS MER

  5. 9. #Makesmthng – consume less, make more : political consumption and sustainable lifestyle on Instagram, a case study of a Greenpeace campaign

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Ronja Wutzler; [2019]
    Nyckelord :political consumption; political participation; online activism; Greenpeace; commodity activism; sustainable consumption; environmental communication; Instagram; social media analysis; multimodal analysis; slacktivism; Social Sciences;

    Sammanfattning : Buying less and making instead - through upcycling, creating and repairing things - is the motto of the Instagram account make smthng, a Greenpeace campaign focussing on political consumption to deal with the environmental crisis we are in today. With climate change being one of the most pressing issues of our time, finding effective ways of communicating a more sustainable lifestyle is a very important research area in media and communication studies. LÄS MER

  7. 10. “If everyone knew, no one would buy Fast Fashion.” : A study on how Swedish Slow Fashion companies promote themselves in order to sustain a competitive advantage.

    Kandidat-uppsats,

    Författare :Martina Jonsson; Martin Solaja; [2019]
    Nyckelord :Slow Fashion; Fast Fashion; Competitive Advantage; Promotion Strategy; Green Demarketing; Fashion Promotion; Motivational Factors.;

    Sammanfattning : Background: The globalisation of the fashion industry has allowed competition to increase and speed up the production. This has influenced supply chains to give up on ethical factors in order to push sales of cheap, Fast Fashion. LÄS MER