Sökning: "Anton Astner"

Hittade 2 uppsatser innehållade orden Anton Astner.

1. 1. Making Sense of Strategic Change in the Private Equity Value Creation Process

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Wei Chen; Anton Astner; [2015]
   Nyckelord :Private Equity; Value creation; Change Management; Sensemaking; Change Recipients; Monitoring;

   Sammanfattning : Traditional views on change management are outdated whilst contemporary practitioners are constantly seeking to improve the success rate of change programs given the historically high failure rate of change. Private Equity (PE) actors and their change capabilities under the value creation mantra seem to contradict this adversity. LÄS MER

3. 2. Se inte ner på golvmarknadsföring! - En kvantitativ studie om effekter av golvmarknadsföring i köpcentrummiljöer

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anton Astner; John Bergström; [2012]
   Nyckelord :Floor advertising; shopping mall; communication effects; hierarchy-of-effects model; priming;

   Sammanfattning : Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. LÄS MER