Sökning: "Anton Giwercman"
Hittade 1 uppsats innehållade orden Anton Giwercman.
1. Why Which Wine: An Explorative Study on Wine Cues and Swedish Wine Consumers' Decision-making
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The thesis studies Swedish consumers' decision-making when they select a bottle of wine. We use literature on decision-making as responses to cues as framework investigate the impact of four wine-related cues, namely country of origin, price, organic and grape variety. LÄS MER
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