Sökning: "Anton Giwercman"

Hittade 1 uppsats innehållade orden Anton Giwercman.

  1. 1. Why Which Wine: An Explorative Study on Wine Cues and Swedish Wine Consumers' Decision-making

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carl Widstrand; Anton Giwercman; [2020]
    Nyckelord :Wine; Cues; Conjoint analysis; Consumer Decision-making; Knowledge;

    Sammanfattning : The thesis studies Swedish consumers' decision-making when they select a bottle of wine. We use literature on decision-making as responses to cues as framework investigate the impact of four wine-related cues, namely country of origin, price, organic and grape variety. LÄS MER