Sökning: "Anton Vänskä"

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  1. 1. Affordable Marketing - Closer than You Think

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexander Kirchmaier; Anton Vänskä; [2020]
    Nyckelord :entrepreneurial marketing; limited resources; word-of-mouth; human capital; social capital; entrepreneurship; new venture creation; inexpensive marketing; Business and Economics;

    Sammanfattning : Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. LÄS MER