Sökning: "Antonia Eng"

Visar resultat 1 - 5 av 101 uppsatser innehållade orden Antonia Eng.

  1. 1. Defining customer value in disruptive business models

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Antonia Welzel; [2023-07-20]
    Nyckelord :customer value; disruptive innovation; subscription-based car ownership;

    Sammanfattning : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. LÄS MER

  3. 2. Framing sustainable consumerism in the retail market : a case study of Axfood

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Antonia Wistbacka; [2023]
    Nyckelord :environment; communication; framing; sustainable consumerism; retail market; consumers;

    Sammanfattning : The pressure on retail businesses to be a part of, or even lead, the transition into a more sustainable world is putting a lot of pressure on the wholesale market. The debate on whom the responsibility should fall on is divided between consumers, the government, and companies. LÄS MER

  4. 3. Western Influence in Africa and the Perception of the NPP Youth Wing of Ghana and JMPLA of Angola : A Comparative Study

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Antónia Gomes Fagergren; [2023]
    Nyckelord :International Relations; globalisation; constructivism; neo-colonialism; post-colonialism; Ghana; Angola;

    Sammanfattning : This thesis explores how the post-colonial structures in Ghana and Angola are affecting the mentality of the youth members in the political parties of NPP Youth Wing and JMPLA. The purpose is to discover whether the Political Youth Parties are able to provide ideas that challenge the current western influence in their politics. LÄS MER

  5. 4. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Antonia Pumarino; [2023]
    Nyckelord :Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

    Sammanfattning : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. LÄS MER

  7. 5. Digitalization and BPM : The impact digitalization has on BPM from the employee perspective

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Antonia Dartsch; Bram Pieter Gerard Nederlof; [2023]
    Nyckelord :Digitalization; Business Process Management; digital transformation; employee perspective;

    Sammanfattning : .... LÄS MER