Sökning: "Antonia Mühlbauer"

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1. 1. Opportunity Recognition, Evaluation and Exploitation in the Context of Prototyping

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Antonia Mühlbauer; René Heinrich; [2018]
   Nyckelord :Prototyping; Opportunity recognition; Opportunity evaluation; Opportunity exploitation; Entrepreneurial process; New venture creation process; Design Thinking; Lean Startup; Pretotyping; MVP; Business and Economics;

   Sammanfattning : This research advances the theoretical knowledge of the entrepreneurial process by investigating opportunity recognition, evaluation and exploitation in the context of prototyping. In particular, this thesis studies if, how and why the phenomenon changes the new venture creation process. LÄS MER