Sökning: "Antonia Parker"

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  1. 1. Är vinkritik nonsens - En explorativ studie av vinkritiker och deras bedömningsprocess i en kluven industri

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Antonia Ansgariusson; Jonathan Bui; [2013]
    Nyckelord :expectations; wine; expert; evaluation; reliability;

    Sammanfattning : With increasing wine consumption and a growing assortment at available to Swedish consumers, there is an interest in understanding the decision making process of Swedish wine consumers. In this thesis the expert phenomenon is studied with respect to wine through wine critic reliability: grading objectivity, understanding the process of wine criticism and possible critic influence on consumer behavior. LÄS MER