Sökning: "Antonia Reinauer"

Hittade 2 uppsatser innehållade orden Antonia Reinauer.

1. 1. The Formation of Customer Experience Through Offline-Online Channel Integration

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lea Brandhofer; Antonia Reinauer; [2016]
   Nyckelord :customer experience; omnichannel retailing; offline-online channel integration; the fusion of offline and online; Business and Economics;

   Sammanfattning : The rise of e-commerce has a dramatic effect on physical stores and has also changed customer needs and behaviours with customers requiring both online and offline benefits in the shopping context. Offline-online channel integration, where online features are implemented in the physical store, has been introduced as a means for physical stores to react to the rise of e- commerce as it addresses the changed customer needs. LÄS MER

3. 2. Am I a Barbie girl? Mattel’s fight for Barbie’s reputation

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sabrina Dettmering; Irene Grimani; Antonia Reinauer; Julia Schönström; [2015]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER