Sökning: "Aoi Ikeda"
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1. Consumer's Ethical Perception on Greenwashing
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. LÄS MER
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