Sökning: "Aparna Revi"

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  1. 1. The Blurred Line Through Technology

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Amanda Hellström; Aparna Revi; [2019]
    Nyckelord :Technology; Sensemaking; Service Organizations; Organizational Culture; Brand; Brand-centred control; Control; Internal Branding; Normative Control; Neo-Normative Control; Business and Economics;

    Sammanfattning : Modern technology plays a significant role in transforming workplaces and creating an improved business performance. The technological advancements have enabled organizations to utilize technology platforms for increased brand performance since brand and branding have become highly important in today’s organizations. LÄS MER