Sökning: "Apinya Thawatthatree"

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1. 1. Use value innovation to create competitive advantages in Blue Ocean : A case study of IKEA in Nanjing

   Magister-uppsats, Centrum för tjänsteforskning

   Författare :Chaoren Lu; Apinya Thawatthatree; [2011]
   Nyckelord :Competitive strategy; Competitive advantage; Value creation; Blue Ocean strategy;

   Sammanfattning : This present thesis aims to contribute to a better understand about how to use value innovation to get competitive advantages and get leading position in the market.   This theoretical approach is supported by an empirical case study about IKEA in Nanjing, China. LÄS MER