Sökning: "Apparel Product"

Visar resultat 1 - 5 av 63 uppsatser innehållade orden Apparel Product.

  1. 1. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Alexandre-Nikos Pociello i Palau; [2023]
    Nyckelord :Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

    Sammanfattning : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. LÄS MER

  3. 2. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Linn Henriksson; Ellen Svärdh; [2023]
    Nyckelord :metaverse; consumption-value theory; value perceptions; virtual consumption;

    Sammanfattning : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. LÄS MER

  4. 3. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Adrian Brännstam; Simon Eliasson; [2023]
    Nyckelord :Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Sammanfattning : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. LÄS MER

  5. 4. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    L1-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xinying Liu; Zirong Wang; [2023]
    Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

  7. 5. Managing the implementation of sustainable polyurethane (PU) coating for functional wear

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Zarin Tasnime; Christine Buckley; [2023]
    Nyckelord :PU coating; Water resistance; Sustainability; Textile management; Key factors;

    Sammanfattning : The purpose of this study is to explore the practical implementation of a commercially available sustainable alternative to conventional polyurethane (PU) textile coating for functional outerwear garments with protection from rain and snow. In addition, this study will identify the key consideration areas which should be taken into account during the managerial decision-making process of implementing the sustainable PU coating. LÄS MER