Sökning: "Apparel"

Visar resultat 1 - 5 av 292 uppsatser innehållade ordet Apparel.

  1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

  3. 2. Is Second Hand the New Fast Fashion? : The Consumption Habits of Young Swedes in the Second Hand Fashion Market

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Felicia Marholeva; Marko Pusic; [2023]
    Nyckelord :Sustainable consumption; unsustainable consumption; second hand market; fashion consumption; fast fashion; overconsumption; hedonic consumption;

    Sammanfattning : As the world moves towards a more sustainable future and consumers begin to research more sustainable ways to consume, many turn to second hand for purchasing apparel due to its supposed minimal effect on the environment. The second hand market is rapidly growing but research surrounding the implications of its growth is scarce. LÄS MER

  4. 3. Mode på museum : En analys av tre svenska utställningars gestaltning och skildring av mode, kvinnor och stereotyper

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Julia Bengtsson; [2023]
    Nyckelord :Women; gender; fashion; museum; fashion exhibitions; stereotypes; Kvinnor; genus; mode; museum; modeutställningar; stereotyper;

    Sammanfattning : The following thesis aim is to examine and acknowledge a subject and material that has been overlooked in museological research. More specifically, the visual and material embodiment of fashion. LÄS MER

  5. 4. A Consumer Perspective on Reshoring Production: Insights from Sweden

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
    Nyckelord :Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

    Sammanfattning : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. LÄS MER

  7. 5. The Role of Digital Social Media Marketing in Internationalization of Swedish Apparel SMEs

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Muhammad Wasiq; [2023]
    Nyckelord :;

    Sammanfattning : .... LÄS MER