Sökning: "April Vilhelmsson"

Hittade 1 uppsats innehållade orden April Vilhelmsson.

  1. 1. Sociala medier som kommunikationsverktyg : En fallstudie om hur sociala medier påverkar företagskulturen

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Jessika Klintsbacka; Oskar Berge; [2014]
    Nyckelord :Intern kommunikation; företagskultur sociala medier;

    Sammanfattning : Title: Social media as a communication tool - A case study on social media influence corporate culture Level: Final assignment for Bachelor degree in Business and Economics Author: Jessika Klintsbacka & Oskar Berge Supervisor: Pär Vilhelmsson, Ernst Hollander & Maria Fregidou-Malama Date: 2014-06-13 Purpose of Study: The aim of this study is to inquire into Swedish companies internal communication, their approach to social media as an internal communications tool, and if it affects the corporate culture. Method: The study is a multiple case study with a qualitative research design. LÄS MER