Sökning: "Araz Jamshidi"
Hittade 1 uppsats innehållade orden Araz Jamshidi.
1. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. LÄS MER
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