Sökning: "Araz Jamshidi"

Hittade 1 uppsats innehållade orden Araz Jamshidi.

  1. 1. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Araz Jamshidi; Oliver Östensen; [2019]
    Nyckelord :Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

    Sammanfattning : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. LÄS MER