Sökning: "Arbenita Mårtensson Govori"

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  1. 1. Celebrity diplomats - strategic communication resources and mediators between the power, victims and the global public.

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Arbenita Mårtensson Govori; [2018]
    Nyckelord :Keyword: public diplomacy; celebrity diplomats; strategic communication; mediatization; media logic; transmedia engagement; critical discourse theory; Social Sciences;

    Sammanfattning : Public diplomacy activities and initiatives are adapting to new ways of strategic communication as the society and technology continues to evolve, the need of the organizations to spread information globally has made the public activities adapt to the new ways of communicating. The thesis is a critical discourse analysis of celebrity diplomats and how they are used to spread awareness about issues on global scale. LÄS MER