Sökning: "Ariane Chan"

Hittade 1 uppsats innehållade orden Ariane Chan.

1. 1. Data-driven decision making in Marketing : A theoretical approach

   L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Benjamin Peyne; Ariane Chan; [2017]
   Nyckelord :Data-driven decision making Strategic decision making Analytics Big data Marketing Decision making Decision making quality Marketing predictive Customer insight Intuition;

   Sammanfattning : Customer insight is at the heart of the big data era. This revolution makesit possible to directly obtain high potential data and in large quantitiesabout customers. Thus we take note that, more than ever, a large volumeof big data is collected by companies.We observe that big data have become a necessary tool within marketing. LÄS MER