Sökning: "Arne Barwinski"

Hittade 1 uppsats innehållade orden Arne Barwinski.

  1. 1. Fashionable Strategies : Internationalization process of small and medium sized Nordicfashion companies

    Master-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Författare :Arne Barwinski; Caroline Burvall; [2011]
    Nyckelord :internationalization; fashion; barriers of entry; internationalization models; expanding strategies; nordic market;

    Sammanfattning : In our master thesis “Fashionable strategies” we analyze the internationalization processof small and medium sized Nordic Fashion companies. In our study we conducted aquantitative survey and qualitative in-depths interviews to shed light on the topic. LÄS MER