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  1. 1. Transferability of Online Store Image- A Comparative Study of Zalando's Online Store Image In Germany, Sweden and The Netherlands.pdf

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Arne Wesche; Patrick Breuling; [2013]
    Nyckelord :online store image; Zalando; fashion retailing; standardization; online retailing; internationalization; Business and Economics;

    Sammanfattning : Purpose: The purpose of this thesis is to examine the role of online store image in the internationalization process of online retailers. Based on the assumption that a favorable image is a competitive advantage for retailers, this master thesis examines whether or not a favorable domestic online store image, can be replicated in the in- ternationalization process of online retailers. LÄS MER