Sökning: "Arthur Leonardo Maas"

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1. 1. The Allocation of Resources at Trade Shows

   L3-uppsats, Högskolan i Halmstad

   Författare :André Henrique Schweder; Arthur Leonardo Maas; [2017]
   Nyckelord :Trade Show Intelligence; Resources Allocation; Building Intelligence; Competitive Intelligence.;

   Sammanfattning :          Motivated by the lack of models that can bring a general preparation formula for developing competitive intelligence in Trade Show, the authors researched in a theoretical database to develop a model that can bring a general vision for a company that wants to start to organize the personnel to gather competitive intelligence in trade show events.          Furthermore, was discovered that not many firms do actually realize the opportunities they have to acquire competitive intelligence in trade shows, that way the model was developed to facilitate the process. LÄS MER