Sökning: "Arvid Cademan"

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1. 1. The Affect of Counterfeit Products on Luxury Brands : An Empirical Investigation from the Consumer Perspective

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Arvid Cademan; Richard Henriksson; Viktor Nyqvist; [2012]
   Nyckelord :Branding; Luxury brands; Counterfeit products; Customer-Based Brand Equity; Brand Associations; Perceived Quality;

   Sammanfattning : Introduction: Counterfeiting is considered as the crime of the 21st century. A highly affected market of counterfeits is the market of luxury branded goods. These goods are bought by consumers who want to express their social class and belonging by being admired, recognized and accepted by other people. LÄS MER