Sökning: "Arvid Schillerström"

Hittade 1 uppsats innehållade orden Arvid Schillerström.

  1. 1. Exploring the Self-scanning Customer : Customer ́s Situational Experiences with Self-scanning

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Arvid Schillerström; Adam Kristoffersson; [2017]
    Nyckelord :Self-scanner; SST; customer experience; situational factor; customer journey;

    Sammanfattning : A self-service technology is a tool that enables the customer to have a more prominent role in the service process. In retailing, one such self-service technology is the self-scanner which the customer uses to scan items by themselves instead of going to the regular checkout. LÄS MER