Sökning: "Ashkan Azadi"

Hittade 1 uppsats innehållade orden Ashkan Azadi.

  1. 1. Marketing Equality: Counteracting structural gender discrimination using non-objectifying portrayals of women

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ashkan Azadi; Elin Torstensson; [2013]
    Nyckelord :Marketing communication; non-objectification; competence perception; structural gender discrimination;

    Sammanfattning : Previous studies have shown that objectification of women, a recurring phenomenon in marketing communication, causes people to perceive women as less competent in matters of the public world. This competence inadequacy perception forms the basis of a form of structural gender discrimination, which excludes women from the collective production of social beliefs and institutions. LÄS MER