Sökning: "Asmr"

Visar resultat 1 - 5 av 8 uppsatser innehållade ordet Asmr.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Muthuporuthotage Salini Rasadi Perera; [2024]
    Nyckelord :Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Sammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER

  3. 2. No Tingles for You: An Investigation of the Auditory Stimulus Qualities that Elicit AVES (ASMR)

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för biovetenskap

    Författare :Aurelia Daniels; [2022]
    Nyckelord :aves; asmr; tingles; triggers; sound;

    Sammanfattning : Audiovisual elicitation of somatosensation (AVES), also more commonly known as autonomous sensory meridian response (ASMR), is a sensory phenomenon in which particular auditory and visual triggers give rise to a static-like physical sensation — usually originating around the back of the head/neck area — called tingles. Those who are susceptible to this type of response typically experience it in association with positive affect and relaxation. LÄS MER

  4. 3. Exploring Experiential Qualities of Relaxation in ASMR through Soma Design

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Celine Mileikowsky; [2022]
    Nyckelord :somaesthetics; HCI; relaxation; soma design; tangibles; physical interactions; somaestetik; MDI; avslappning; soma design; tangible; fysisk interaktion;

    Sammanfattning : Media designed to elicit Autonomous Sensory Meridian Response (ASMR) has been used for years for relaxation and improved sleep. Recent research has shown that experiencing ASMR lowers markers for stress, and can induce a relaxed mood. LÄS MER

  5. 4. Marknadsföring via mukbang video : En kvalitativ studie av kvinnors uppfattning på mukbang video

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ylva Andersson; Nina Thi Vo; [2021]
    Nyckelord :Mukbang; Mukbang Influencer; ASMR; eWOM; WOM; Sensory Marketing.;

    Sammanfattning : Background: After the boom of mukbang videos in South Korea and its popularity spread tothe rest of the world, companies have started to use mukbang influencers tobuild a strong brand identity and to create a topic for debate.Purpose: The purpose of this study is to examine womens’ outlook on mukbang videosand marketing in mukbang videos. LÄS MER

  7. 5. Autonomous Sensory Meridian Response and State-Trait Anxiety in Adults

    Kandidat-uppsats, Umeå universitet/Institutionen för psykologi

    Författare :Malin Fagerström; [2021]
    Nyckelord :ASMR; STAI; self-report; anxiety; ASMR; STAI; själv-rapportering; ångest;

    Sammanfattning : Autonomous Sensory Meridian Response (ASMR) is a rapidly emerging but understudied sensory concept which according to earlier studies can help relieve symptoms of for exampledepression, anxiety, pain and stress while creating feelings of relaxation. The experience begins with a triggering audio or audio-visual stimulus which causes a physical reaction described as a tingling sensation beginning at the back of the head and further towards the periphery of the body. LÄS MER