Sökning: "Assar Brand"

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  1. 1. Organising for EVENT MARKETING in Order to Change Brand Image and Increase Sales

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Anders Wesslau; Malin Andersson; [2001]
    Nyckelord :;

    Sammanfattning : “A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless. LÄS MER