Sökning: "Associationer Product recalls"
Hittade 1 uppsats innehållade orden Associationer Product recalls.
1. Hur varumärket påverkar ansvar vid en produktåterkallning - en kvalitativ studie
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this study is to expand and deepen the knowledge of how companies Brand equity and Brand associations influence customer reactions on product recalls. Methodology: A qualitative study with hermeneutic-phenomenological approach has been implemented. LÄS MER
Resultatsidor:
1