Sökning: "Astrid Sjunnesson"

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  1. 1. Employer Branding : A faddish way of labeling operations or a valuable contribution to HRM?

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Malin Erkander; Astrid Sjunnesson; [2013]
    Nyckelord :Employer Branding; Employer Brand; Organizational Culture; Human Resource Management; Strategic Human Resource Management.;

    Sammanfattning : Employer branding has become an increasingly popular subject among practitioners. In order to gain competitive advantage it is claimed that companies should hold the best employees. However, in this thesis it is argued that the purposes of employer branding and HRM are strikingly alike, since they both aim to attract and retain employees. LÄS MER