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1. What would middle managers do? A Case Study of a Culturally Shifting Global Pharmaceutical Company
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Purpose The purpose of this paper is to explore how middle managers attempt to enhance internal innovation processes with digital usages. To do so, this research aims to open up an internal innovation process improvement ‘black box’ by looking not only at issues related to digital delivery but also at elements related to innovation culture and leadership. LÄS MER
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