Sökning: "Athlete investments"

Hittade 1 uppsats innehållade orden Athlete investments.

  1. 1. The motivational factors driving athlete crowdfunding investments

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Oscar Eriksson; Olof Göransson; [2015]
    Nyckelord :Crowdfunding; Athlete investments; investment motivation; self-determination theory; sport investments;

    Sammanfattning : This thesis contributes with understanding of a previously scarcely researched part of an industry. Adding market-specific knowledge and insights will create the foundation for building upon further understanding of not only athlete-based crowdfunding investment decisions, but can also function as a base for crowdfunding research within other specific markets. LÄS MER