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  1. 1. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
    Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

    Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

  3. 2. Exploring Parasocial Relationships Formed in Isolation

    Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Gabriela Kamenova; [2024]
    Nyckelord :Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Sammanfattning : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. LÄS MER

  4. 3. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    Master-uppsats, Linköpings universitet/Institutet för analytisk sociologi, IAS

    Författare :Jacquelynn Ennis; [2024]
    Nyckelord :Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Sammanfattning : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. LÄS MER

  5. 4. "Vi når inte ut till alla barn som behöver oss"

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Ola Majeed; [2024]
    Nyckelord :social workers; experience; children who witness domestic violence; consequences; interventions; Social Sciences;

    Sammanfattning : Children witnessing domestic violence is a major social issue where many children lack protection. Previous research indicates that children who witness domestic violence have a hard time talking about the violence as it is considered a private matter. LÄS MER

  7. 5. “Det viktiga går att ha kvar.” Existentiella perspektiv på klimatkrisen : en kvalitativ religionspsykologisk fallstudie på individ-, grupp- och samhällsnivå

    Magister-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Marie Vildhammar Okker; [2024]
    Nyckelord :climate worry; existential concerns; existential health; resilience; psychology of religion; klimatkänslor; klimatångest; klimatoro; existentiell hälsa; yttersta frågorna; resiliens; religionspsykologi; psykisk hälsa;

    Sammanfattning : Climate change is perceived as one of the most serious threats to humanity. Overthe last decade self-reported anxiety has increased in the Swedish population,especially among children and young adults. LÄS MER