Sökning: "Attitude-behavior consistency"

Hittade 5 uppsatser innehållade orden Attitude-behavior consistency.

  1. 1. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Erik Nordberg; Carl Wigow; [2020]
    Nyckelord :Persuasion; Green Pop-up Advertisement; Attitude-Behavior Gap; E-commerce; Second-Hand Retail;

    Sammanfattning : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. LÄS MER

  3. 2. Nudge is all around - but what is around the nudge?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Leon Nudel; Emilia Wiik; [2016]
    Nyckelord :Nudge; Choice architect; Attitudes; Decision-making; Task structure surplus;

    Sammanfattning : Nudge theory has become widely popular and influences a variety of fields and policy decisions. Most research done on nudging has focused on the task structure, the environment where the decision is made, and its behavioral effect. The task structure surplus (i.e. LÄS MER

  4. 3. Expanding the Rise of Collaborative Consumption : A qualitative study on how to increase the attitude-behavior consistency

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Emelie Enmark; Ida Wånge; [2016]
    Nyckelord :collaborative consumption;

    Sammanfattning : A major transformation within the traditional market exchange has taken place during the last decade. Sustainability concerns and individuals’ attempt to protest against the crazy consumption have giving birth to a new movement, namely collaborative consumption. LÄS MER

  5. 4. Nobody Likes It, Everybody Buys It ?! : The Attitude-Behavior Gap in Fast Fashion

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Friederike Düffelmeyer; [2012]
    Nyckelord :consumer behavior; fast fashion; attitude; behavior; gap; theory of planned behavior;

    Sammanfattning : Negative voices about fast fashion have become much louder in the last couple of years. Stories about sourcing, production and disposal of products became headliners in respectable newspapers and material for shocking documentaries. However, the fast fashion retailers are still expanding their territories and even new chains emerge. LÄS MER

  7. 5. Persuasive Advertising : Consumers' views of and responses to the advertising of health-related products

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Malin Edin; [2012]
    Nyckelord :Persuasion strategies; Message processing and Judgment formation; Consumer involvement; Attitude-behavior consistency; Resistance strategies;

    Sammanfattning : The problem that this thesis deals with is that the intense competition and increasing consumer power in the health industry calls for the operating companies to take consumers’ considerations into account when advertising their products. It is further suggested that consumers will be extra careful before buying health-related products due to their direct effect on their personal health. LÄS MER