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1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER
2. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER
3. Vårt större fädernesland – Paneuropa i Tidevarvet och svensk debatt 1924–1936
Magister-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religionSammanfattning : This is a reception study on how the idea of Paneuropa, as launched by the austrian count Richard Nikolaus Coudenhove-Kalergi in 1923, was received by the political weekly magazine Tidevarvet, a product of – and an opinion forming organ for – the social liberal wing of the Swedish suffrage- and peace movements. The main purpose is to examine to what extent there was an existent Europeanism in the public debate in Sweden during the interwar period, and how that discourse was constructed through the conceptual pairings disruption/unity and parts/whole. LÄS MER
4. FÖRSÄLJNING AV OCH INSTÄLLNING TILL FRÄMMANDE VÄXTER I TRÄDGÅRDSBRANSCHEN
Master-uppsats, Göteborgs universitet / Institutionen för biologi och miljövetenskapSammanfattning : Alien plants that have intentionally been introduced to an area for cultivation in public or private gardens constitute the primary pathway of introduction for invasive alien species that spread into nature. Garden owners want species that have satisfying characteristics, these characteristics are often also linked to plant invasiveness. LÄS MER
5. Folk och minnen i Glaskogen - En analys av överlevnadsfaktorer hos sägner, folklore och folkminnen
Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaperSammanfattning : This work is meant to show how memory can work within a smaller society when it comes to folklore and local history. What is remembered, how it is remembered and why it is remembered. LÄS MER