Sökning: "Attitudes towards innovation"

Visar resultat 1 - 5 av 66 uppsatser innehållade orden Attitudes towards innovation.

  1. 1. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Haitham Karazoun; Mohamed Alhussein; [2023]
    Nyckelord :Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

    Sammanfattning : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. LÄS MER

  3. 2. Interactive infographics for communicating sustainability : Use of an interactive infographic in explaining a complex sustainability framework for companies

    Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Rodrigo Esparza Salas; [2023]
    Nyckelord :interactivity; sustainability; informative illustration; information graphics; user experience; engagement; interaktivitet; hållbarhet; informativ illustration; informationsgrafik; användarupplevelse; engagemang;

    Sammanfattning : The natural world is under immense and increasing pressure caused by human activity. The adjustment from a state of declining nature to a more sustainable world requires changes of social and economic activities by individuals, societies, and the private sector. LÄS MER

  4. 3. The use of retail self checkout systems and its influence on the experiences of the Swedish shopper

    Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Författare :Pontus Berg Nordström; Kin Lok Lee; [2023]
    Nyckelord :Self-service technology SST ; User satisfaction; Human Computer Interaction HCI ; Information and Communication Technology ICT ; Service Quality; Consumer attitudes; Technological Innovation; Supermarkets; Retailing.;

    Sammanfattning : Traditional retail with personal service is becoming scarce. The personal interaction is replaced with self service alternatives, and the consumer is now seen as a co-service producer. LÄS MER

  5. 4. Är uppmärksamhet verkligen allt? : En kvalitativ/kvantitativ studie om hur social marknadsföring påverkar attitydlojaliteten

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Anton Nilsson; Edmon Ferizi; [2023]
    Nyckelord :Social marketing; Brand loyalty; Attitude loyalty; Social marknadsföring; Varumärkeslojalitet; Attitydlojalitet;

    Sammanfattning : The purpose of the study was to investigate consumer attitudes towards a brand that in itscampaigns presents a social problem for attention. The study is based on theories in threemain areas, controversial marketing, brand loyalty and purchase behavior. LÄS MER

  7. 5. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Anastasiia Jönsson; Clara Nordberg; [2023]
    Nyckelord :Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Sammanfattning : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. LÄS MER