Sökning: "Attractive"

Visar resultat 6 - 10 av 3021 uppsatser innehållade ordet Attractive.

  1. 6. Klimatrubrikens påverkan på läsarens intresse : En kvantitativ och kvalitativ analys om vad för klimatrubriker ungdomar tenderar att lockas av

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Fabian Sand Igelström; Loke Johansson; [2024]
    Nyckelord :Rubriker; klimatförändring; blandad metod; gestaltningsteorin;

    Sammanfattning : The purpose of this study was to identify what kind of climate headlines that people aged 18 to 25 think are most interesting and attractive. The theoretical framework used in the essay is framing theory and relevance theory. Framing theory is used to understand how journalists think when they form a headline. LÄS MER

  3. 7. "Wackra böcker stundom läsa…" : Om attityder till kvinnors läsning i svenskt 1700-tal

    Kandidat-uppsats, Umeå universitet/Institutionen för idé- och samhällsstudier

    Författare :Anders Eklöv; [2024]
    Nyckelord :Reading; books; women; eighteenth century; genre paintings; conduct books; satire; consumption; Läsning; böcker; kvinnor; 1700-tal; genremåleri; rådgivningsböcker; satir; konsumtion;

    Sammanfattning : In a well-known verse Swedish eighteenth century writer Anna Maria Lenngren advise her fictive daughter to avoid reding, since it might distract her from her household chores. This paper intends to examine attitudes towards women’s reading in eighteenth century Sweden, using different kinds of sources: Satirical verses, conduct books for girls and young women and genre paintings by Swedish painter Pehr Hilleström, depicting bourgeoise and aristocratic interiors. LÄS MER

  4. 8. "Mamma när jag blir stor vill jag bli prinsessa... eller byggarbetare!" : Om HR personalens initiativ för att minska könssegreringen i byggbranschen

    Kandidat-uppsats, Uppsala universitet/Sociologiska institutionen

    Författare :Matilda Möller; Sara Bjerkliden; [2024]
    Nyckelord :Male-dominated industry; construction industry; woman; norms; culture; control; institutional theory; recruitment.; Mansdominerad bransch; byggbranschen; kvinna; normer; kultur; kontroll; institutionell teori; rekrytering;

    Sammanfattning : The construction industry has long been and still is a male-dominated sector. Today, the construction industry faces challenges in meeting its recruitment needs, while female workers have been historically excluded from the industry. LÄS MER

  5. 9. Attraktionens påverkan i rekryteringsprocessen : en kvantitativ studie om kognitiva fördomar

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för psykologi (PSY)

    Författare :Sara Bujila; Sophia Eriksson; [2024]
    Nyckelord :Cognitive biases; halo effect; attraction; first impression; recruitment; job suitability; Kognitiva fördomar; haloeffekten; attraktion; första intrycket; rekrytering; job suitability;

    Sammanfattning : The study was based on cognitive biases with the aim of investigating the extent to which the individual's physical appearance affects the hiring process, and whether individuals who are perceived as more attractive are ascribed more positive characteristics. The study was conducted with a quantitative method, where the data collection was done via an online survey with 62 respondents, the majority of whom had previous experience of decision- making in a recruitment context. LÄS MER

  7. 10. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER