Sökning: "Attractiveness"

Visar resultat 1 - 5 av 792 uppsatser innehållade ordet Attractiveness.

1. 1. Alternative business models for Swedish real estate developers Analysis of alternative business models applied by real estate developers in Sweden to manage macroeconomic challenges

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Marcus Edh; Douglas Edhage; Björn Jonasson; [2024-03-06]
   Nyckelord :;

   Sammanfattning : The current macroeconomic climate, with rising inflation and interest rate, is posing a significant challenge for real estate development firms in Sweden. The cost of developing properties is increasing and it is becoming increasingly difficult for many potential buyers to meet the high requirements for down payments associated with the traditional model of home ownership. LÄS MER

3. 2. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

4. 3. Attraktionens påverkan i rekryteringsprocessen : en kvantitativ studie om kognitiva fördomar

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för psykologi (PSY)

   Författare :Sara Bujila; Sophia Eriksson; [2024]
   Nyckelord :Cognitive biases; halo effect; attraction; first impression; recruitment; job suitability; Kognitiva fördomar; haloeffekten; attraktion; första intrycket; rekrytering; job suitability;

   Sammanfattning : The study was based on cognitive biases with the aim of investigating the extent to which the individual's physical appearance affects the hiring process, and whether individuals who are perceived as more attractive are ascribed more positive characteristics. The study was conducted with a quantitative method, where the data collection was done via an online survey with 62 respondents, the majority of whom had previous experience of decision- making in a recruitment context. LÄS MER

5. 4. Viral Attraction: Incongruency in Job Adverts on Social Media

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofia Zetterberg; Joel Söderholm; [2024]
   Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

7. 5. To what extent is sustainability valued when choosing a workplace?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Emma Kristoffersson; Isabella Millings; [2023-09-22]
   Nyckelord :sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

   Sammanfattning : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. LÄS MER