Sökning: "Attribute salience"

Hittade 4 uppsatser innehållade orden Attribute salience.

  1. 1. How Much Does It Cost? A quantitative study on the impacts of price presence and choice-set size in Online Grocery Checkout

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Lazar Nesic; Carl Osterman; [2020]
    Nyckelord :Consumer behaviour; Online Grocery; Checkout; Attribute salience; Choice-process satisfaction;

    Sammanfattning : Online Grocery Shopping is currently one of the fastest growing e-commerce sectors, with traditional grocery retailing further by far the largest retail sector in the physical market. While the design of online grocery stores has been the subject of numerous previous studies in retailing, the checkout process has been sorely neglected. LÄS MER

  2. 2. Agenda-setting, policyprocess & Kingdon : – En studie av restaurangmomsen

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsvetenskaper, SV

    Författare :Martin Holmén; [2012]
    Nyckelord :Agenda-setting; policyprocess; Kingdon; restaurangmoms; EU; moms; opinionsbildning;

    Sammanfattning : What attribute affects salience on a political agenda? How come some reforms are implemented while others are not? These are essential and central questions for our society. Our society, our democracy and our everyday life are dependent of these factors; communication is the condition. LÄS MER

  3. 3. AN EXPLORATION OF STORE ATTRIBUTE SALIENCE ON STORE CHOICE BEHAVIOUR IN AN EMERGING MARKET – THE CASE OF VIETNAM GROCERY MARKET

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Phuong Vu; Huynh Ha Nguyen; Xin Zhang; [2010]
    Nyckelord :Grocery shopping; store attribute; store choice; wet market; modern retailer; Vietnam; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. LÄS MER

  4. 4. Störst, Bäst och Vackrast: En studie av varumärkessaliens påverkan på attityder och attributvärdering

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Nils von Heijne; David Norman; [2006]
    Nyckelord :brand salience; salience; brand attitudes; brand attributes; attributes;

    Sammanfattning : The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes and the other focusing on the link between brand salience and evaluations of attribute importance. LÄS MER