Avancerad sökning
Hittade 4 uppsatser som matchar ovanstående sökkriterier.
1. How Much Does It Cost? A quantitative study on the impacts of price presence and choice-set size in Online Grocery Checkout
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Online Grocery Shopping is currently one of the fastest growing e-commerce sectors, with traditional grocery retailing further by far the largest retail sector in the physical market. While the design of online grocery stores has been the subject of numerous previous studies in retailing, the checkout process has been sorely neglected. LÄS MER
2. Agenda-setting, policyprocess & Kingdon : – En studie av restaurangmomsen
Kandidat-uppsats, Institutionen för samhällsvetenskaper, SVSammanfattning : What attribute affects salience on a political agenda? How come some reforms are implemented while others are not? These are essential and central questions for our society. Our society, our democracy and our everyday life are dependent of these factors; communication is the condition. LÄS MER
3. AN EXPLORATION OF STORE ATTRIBUTE SALIENCE ON STORE CHOICE BEHAVIOUR IN AN EMERGING MARKET – THE CASE OF VIETNAM GROCERY MARKET
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. LÄS MER
4. Störst, Bäst och Vackrast: En studie av varumärkessaliens påverkan på attityder och attributvärdering
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes and the other focusing on the link between brand salience and evaluations of attribute importance. LÄS MER