Sökning: "Audience Costs"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden Audience Costs.

1. 1. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
   Nyckelord :Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

   Sammanfattning : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. LÄS MER

3. 2. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Chetan Pruthi; Adarsh Tewari; [2020]
   Nyckelord :High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

   Sammanfattning : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. LÄS MER

4. 3. Considerations for a Service that enables Sharing Ride Experiences to and from the Airport

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Laura Becedas Segerström; [2019]
   Nyckelord :Sharing economy; Shared mobility; Transportation; Research through Design; ;

   Sammanfattning : Although shared mobility services provide benefits such as minimizing congestion as well as pollution and costs of transportation, barriers such as trust and convenience are blocking these services from reaching a broader audience. In this paper, considerations for a new service that aims to bring together familiar strangers to share rides to and from the airport is presented using a Research through Design approach. LÄS MER

5. 4. Rejecting Fate : The challenge of a subaltern community to the creation of a sacrifice zone in Can Sant Joan, Catalonia

   Master-uppsats, KTH/Historiska studier av teknik, vetenskap och miljö

   Författare :Sergio Ruiz Cayuela; [2018]
   Nyckelord :political ecology; environmental justice; environmental humanities; subaltern environmentalism; slow violence; sacrifice zones; environmental humanities;

   Sammanfattning : It was my first visit ever to the neighborhood association – in February 2017 – and the phone rang again in the contiguous room. “I’m sorry” apologized José Luis “but our colleagues are not here yet and I need to answer the phone”. LÄS MER

7. 5. En hel roman för en femma : Utgivningspolitik inom En bok för alla 1976–1979

   Master-uppsats, Södertörns högskola/Idéhistoria

   Författare :Alfred Esbjörnson; [2018]
   Nyckelord :publishing company; Swedish book market; publishing history; cultural policy; En bok för alla;

   Sammanfattning : The Swedish publishing company En bok för alla (which translates as “A book for everyone”) was established in 1976 following a decision in the Swedish parliament granting the right of the government to sign a cooperative agreement with the non-profit foundation Litteraturfrämjandet. Using state funds, the publishing company would publish books of high literary value to be sold at low prices over a three-year period. LÄS MER