Sökning: "Audience Development"

Visar resultat 1 - 5 av 429 uppsatser innehållade orden Audience Development.

  1. 1. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Wilma Reis; [2024-03-01]
    Nyckelord :Receptionsforskning; Electronic word-of-mouth; influencer-reklam; Instagram; sexistiskt innehåll; könsdiskriminerande reklam; unga människor;

    Sammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER

  3. 2. Att spela med känsla : Hur mental träning kan påverka musikaliska framträdanden

    Master-uppsats, Kungl. Musikhögskolan/Institutionen för klassisk musik

    Författare :Ludvig Dahlström; [2024]
    Nyckelord :Musicality; mental training; Musikalitet; mental träning;

    Sammanfattning : This master’s thesis examines different mental training tools that musicians can utilize in order to be more comfortable on stage and to let the music flow unobstructed. The study focuses to a great extent on the art of visualizations in order for the musician to redirect their attention from intruding performance thoughts towards a defined musical and emotional expression. LÄS MER

  4. 3. Tabooing Dirty Hands?

    Master-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Henning Bollmark; [2024]
    Nyckelord :Dirty Hands; torture; crisis; utilitarianism; weak rule utilitarianism; Sartre; moral fictionalism; political theory; unspeakable; taboo; Smutsiga händer; tortyr; kris; utilitarism; svag regelutilitarism; Sartre; moralisk fiktion; politisk teori; onämnbar; tabu;

    Sammanfattning : The normative political theory problem of dirty hands (DH) concerns the troubling possibility that political leaders, from a (mostly) consequentialist perspective, might sometimes be morally required to make exceptions from sensitive rules like prohibitions of extremely harmful practices (e.g. LÄS MER

  5. 4. Leveraging Gamification for Increased Motivation in Mobile Applications : A Quantitative Study Using Self-Determination Theory & Service-Dominant Logic

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Alexander Fredriksson; Teemu Lahtinen; [2024]
    Nyckelord :Self-Determination Theory; Service-Dominant Logic; Motivation; Gamification; Mobile Services;

    Sammanfattning : Due to the increasing digitization of society, Gamification of services has become increasingly proliferated. Identifying and knowing how to manipulate the factors for successful implementation of gamification strategies is paramount. LÄS MER

  7. 5. How Award-winning Games Captivate their Audiences – A Thematic Analysis of Hades Reviews across Multiple Platforms

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :Martin Ahl; Ida Dahl; Anna NIlsson; Hedy Pettersson; Linnea Wahlgren; Carl-Magnus Wall; [2023-03-03]
    Nyckelord :Game Experience; Player Experience; Video Games; Game Development; Game Design; Hades;

    Sammanfattning : Stories are as old as humans themselves and have always been a key part of what makes humans human. One of the newest forms of storytelling can be found within games. This thesis conducted a thematic analysis on reviews of the successful game Hades, investigating why it captivated its audience. LÄS MER