Sökning: "Audience Reception"

Visar resultat 1 - 5 av 78 uppsatser innehållade orden Audience Reception.

  1. 1. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Wilma Reis; [2024-03-01]
    Nyckelord :Receptionsforskning; Electronic word-of-mouth; influencer-reklam; Instagram; sexistiskt innehåll; könsdiskriminerande reklam; unga människor;

    Sammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER

  2. 2. Messages from the deep: A reception study of Denis Villeneuve's Dune

    Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Sarah R. Kern; [2024-02-06]
    Nyckelord :Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

    Sammanfattning : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. LÄS MER

  3. 3. Tjejsnuset är det nya! : En kvalitativ studie om hur bilden av vitt snus konstrueras i samspel mellan media och unga vuxna, samt hur vitt snus kodas som manligt respektive kvinnligt.

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Elsa Widenström Findell; Silja Jóhannsdóttir; [2024]
    Nyckelord :Vitt snus; genus; reklam; konstruktion;

    Sammanfattning : The study aims to examine the construction of the image of white snus, specifically focusing on the growing trend of female snus use. The analysis will shed light on overall perceptions and attitudes towards white snus, along with its social construction among young adults. LÄS MER

  4. 4. The Woman, the Witch, and the Dancer. A comparative study of the representation of women in Suspiria (1977) and Suspiria (2018)

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Jakob Olsson; [2023-03-20]
    Nyckelord :Horror; Suspiria; Dario Argento; Luca Guadagnino; Feminism;

    Sammanfattning : This bachelor's thesis investigates how the representation of women differs between Dario Argento's Suspiria (1977) and Luca Guadagnino's 2018 remake of the film by investigating the protagonist Suzy. Audience reception with focus on the female characters is taken into account in order to relate the films and their reception to the different historical climates of feminism. LÄS MER

  5. 5. “Man känner sig inspirerad, man får liksom känslor, man får fakta om hur det är” : En intervjustudie med barn om etniska och kulturella representationer i disneyfilmer

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Kim Englund; Alice Klaesson; [2023]
    Nyckelord :Audience; children; culture; Disney; ethnicity; film; identification; reception theory; representation; semi-structured interview; sensoric interview; uses and gratification;

    Sammanfattning : The study examines how children act as audiences, which needs are fulfilled through their consumption of Disney films and how children receive messages about cultural representations in animated films. Furthermore, how children relate to Disney's characters and their understanding of what is real and made-up in Disney's films is examined. LÄS MER